Ogilvy's Tony Gardner is moving to the family-owned Orange Group to take up the newly-created position of chief executive.
Previously GM at Ogilvy Wellington, Gardner is tasked with expanding Orange's digital capabilities.
“I’m thrilled to be chosen to lead Orange and to expand its digital and international services. Brands want to engage consumers, not just reach them. Experiential engagement is the most powerful way to start a deep and potentially enduring connection,” said Gardner.
The Orange Group includes more than 10 companies specialising in experiential marketing, hospitality and events. In 2011 and 2012, Orange successfully expanded its experiential marketing division, led by Rugby World Cup opportunities.
"I'm impressed by the breadth of Orange's current operations and the growth potential of The Orange Group. They've shown strong financial performance over the last two years and there are great foundations to build on", said Gardner.
Gardner’s agency history includes seven years with Saatchi & Saatchi Wellington in the 90s, time at Publicis Worldwide and Publicis Dialog and a stint at Saatchi DGS, named Digital Agency of the Year under his leadership.