Colenso BBDO grabbed the elusive Diamond Award for its Doggelganger adoption drive campaign at the 2012 International ECHO Awards this week, making 14 honours to date for the web app that matches homeless dogs with new owners, analysing users' faces to find their canine equivalent.
The Diamond Award is the highest accolade at the ECHOs and represents the best-in-show campaign across all direct marketing entries. Judged by client-side marketers, agency account directors, and senior creatives, campaigns are assessed based on strategy, creativity, and results.
It follows on from a string of awards in 2011, including Grand Prix, Gold and Bronze at the Spike Awards, Gold and Silver at the Digital Media Awards, Gold and two Silvers at Caples, as well as picking up awards at Cannes, The Work, AWARD, and RSVP and Nexus.
"We are extremely proud of the consistent world-leading work coming out
of the agency and this award reaffirms our position as one of the top
direct agencies in the world," says Nick Garrett, Colenso BBDO managing
Digital creative director, Aaron Turk says clients today demand measurable results and digital is becoming an increasingly important part of the mix.
"Digital campaigns like Doggelganger give organisations the ability to engage with consumers at an intimate and personal level, as well as creating highly shareable and engaging content.”
Colenso BBDO was also ranked as the number one direct agency in the world by the 2012 Big Won Report earlier this year.