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China calling: NZ Winegrowers heads to Hong Kong

New Zealand Winegrowers will cement its presence in Asia by opening a regional office in Hong Kong this month – a first for the organisation.

nz winegrowers hong kong officeNew Zealand Winegrowers will cement its presence in Asia by opening a regional office in Hong Kong this month – a first for the organisation.

NZW has its eye on targeting growth markets, with a particular focus on opportunities in China.

Its Auckland-based marketing manager for Asia, Monty James, will relocate to manage the regional office, located within the offices of NZTE.

NZW chief executive Philip Gregan is projecting Kiwi wine sales into Asia to top $100 million next year.