BurgerFuel continues its Middle Eastern quest with a Kuwait rollout, announced today – the cult of fast food knows no boundaries.
The rights for the brand in Kuwait will be operated by Al Khayyat Investments (AKI), the first company in the Middle East to sign a master licence for BurgerFuel when it acquired the rights to the UAE.
AKI currently operates five BurgerFuel stores in Dubai and has another eight sites under construction or scheduled to open in the next year.
Farah George Farah, general manager of F&B at AKI said BurgerFuel is a "marquee brand" within its portfolio (other partners include Peugeot, Fila, Mazda and Durex) and it may extend into new territories going forward.
Bordered by Iraq to the north and Saudi Arabia to the south, where BurgerFuel has already opened stores, Kuwait is likely to be followed by stores in Egypt, Qatar, Libya and Bahrain, where licence agreements are already in place.
Chris Mason, BurgerFuel CEO for international markets, said: “It’s great to see our original partners in the Middle East, Al Khayyat Investments, wanting to build on the success they have had with BurgerFuel in the UAE and to acquire a second BurgerFuel country. This is further recognition of the BurgerFuel success in the region and its growing reputation as an international company.”