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Wellington’s Webstock team keen to tackle the event ticketing market

Wellington’s Webstock team keen to tackle the event ticketing market
The founders of Wellington tech conference Webstock have their sights set on a slice of the $439m pie annually spent on corporate events.

Lil Regie, an online event ticketing and management tool, officially launches this week after a successful beta trial for events run by Xero, TradeMe, and others.

The cloud-based app's founders, Mike Brown and Natasha Lampard, were inspired to improve on the "clunky, poorly designed registration systems" they encountered while managing the conference Webstock.

Their event, which draws more than 800 local and international attendees each year, needed a streamlined yet easy to use system – and sometimes when you want a job done right you have to do it yourselves.

Well, almost. Their efforts were helped by a group of talented web specialists, including ex-TradeMe lead designer Tim James, which led to a better system.

“Our experience in running Webstock since 2006 has given us a good understanding of what’s required from an event registration system,” Brown said.

“While other online ticketing sites exist, Lil Regie is more flexible and user-friendly, and has the functionality needed to manage events large and small.”

Lampard agrees: "Webstock was a multi-day event with a number of different bookable events within it, so we think our app is very robust, as it had to deal with all of our highly complex and picky little demands."

The bright and shiny features on offer from Lil Regie include integration with Paypal, synchronisation to Xero to allow automatic invoicing, registration form customisation and the ability to build in contingencies and complimentary event tickets.

Innovation, born out of frustration, will hopefully be the ticket to success for these capital city entrepreneurs.