It's been some time, but Telecom has gone back to what it knows best with a brilliant ode to connection featuring a lovable frontman, Tommy, and his 'turtle of few words', Boris.
Chief marketing officer Jason Paris says Telecom has been promoting its offerings in isolation, with different parts of the business advertising its own products in different ways.
But the Tommy and Boris campaign has been created as a vehicle to house all of those divisions under one, more cost-effective brand umbrella with activity planned on TV, radio and digital.
It's kicked things off very nicely with the first TVC, shot by Luke Shanahan of Robber's Dog, which shows the world through the eyes of an eight-year-old.
As for the shelled star, he says "it has the most amazing turtle life imaginable" and there was plenty of instruction from the SPCA throughout the filming process to show everyone how Boris had to be held. Hell, he even has a turtle handler.
Telecom has already had plenty of positive feedback about the ad and, entrepreneurs take note, Paris is predicting very high sales of turtles this Christmas as a result of the campaign.
This story originally appeared on StopPress