Moa Beer has signed a distribution agreement with Treasury Wine Estates (NZ) to "supercharge" growth, giving Moa access to the TWE sales team and more than 2,000 retail accounts nationwide.
“This agreement is a long-term strategic partnership. TWE’s reach and scale in the industry, coupled with their commitment to premium products, makes them the perfect partner to supercharge growth of Moa’s brand equity, awareness and reputation,” said Moa chairman Geoff Ross.
Moa will also benefit from TWE trade marketing experience, customer service channels and logistics management.
“TWE’s distribution centres represent a much easier route to market and with their back-office support, we can concentrate our efforts on what we do best – brewing exceptional craft beer, building the Moa brand and opening up international markets."
Meanwhile, Moa beer – the official beer being stocked at Kiwi House, the base for team supporters during the Olympics – is reportedly flying off the shelves in London.
Founder Josh Scott said of the 1,200 nine-litre cases brought over, nearly all had been sold, according to Radio New Zealand.
General manager Gareth Hughes told the Herald that domestic sales were doubling year-on-year and export revenue was growing at close to 200 percent a year.