It’s tough out there in charity land at the moment, with organisations fighting for funding and consumers counting their pennies. Add in the growing move toward a cashless society in EFTPOS-loving New Zealand and all signs are pointing toward the death of the traditional street appeal.
So to get around this and drive donations in the lead up to
Daffodil Day on August 31, the Cancer Society and digital agency &some have called on the ubiquity of
the mobile phone to help smooth the process.
The mobile optimised site, which is part of the Do Good Work campaign and went live at the end of July, facilitates online donations through human interaction, which allows collectors to gather money without having to muck about with cash.
It also counts up totals and enables collectors to accrue ‘promised donations’ through a simple sign-up process (the contact details and promised amounts are entered into the system and then followed up via email).
If you want to get involved and raise some cash for the cause, click here for some options. And, as something of a sweetener, all those who sign up to Do Good Work this Daffodil Day will receive 50 daffodils to give to all their colleagues and mates who donated and helped out.
This story originally appeared on StopPress