Navigating client-agency relationships is complex territory, and partnerships don't always pan out the way we'd like them to. In a time where the average length of agency partnerships has materially reduced, advertisers need to consider what steps they are taking to make these work.
As Bruno Gralpois, former director of global agency management at Microsoft, said: “The largest pool of resources is not to be found in continuing to pressure our agency partners as though there work was a casual commodity, it is to be found in more careful management of our responsibilities as clients.”
No matter what the state of your relationship with your advertising agencies, take time to consider how it might improve. The next installment of the Association of New Zealand Advertisers (ANZA) Breakfast Seminar Series is all about maximising client-agency collaboration, featuring Murray Streets (director of strategy, Saatchi and Saatchi), Peter Davies (partner at Maximised) and Neeraj Lala (head of marketing, Toyota NZ).
Click here to register (tickets are $45, or $35 for ANZA members).
When: 7am-9am, September 5
Where: Waipuna Hotel, 58 Waipuna Road, Mt. Wellington