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Beef + Lamb: Boosting the bottom line

Behind every great company lies excellent business support. Just ask one of the 13,000 commercial beef or lamb farmers in New Zealand.

In a country where there are 10 times more sheep than people, the export of lamb is one of New Zealand’s top earners. Over 90 percent of our lamb is shipped overseas, and this is closely followed by beef.

Operating in such a significant market, it’s understandable that New Zealand farmers should welcome the support of programmes that help grow the sheep and beef industry, and allow them to provide sustainable returns now, and for future generations.

Beef + Lamb New Zealand is a farmer-owned organisation, representing sheep and beef farmers throughout the country, supporting them to improve their profitability, productivity and sustainability. In delivering tools, services, credible information and analysis, and working alongside commercial agribusiness, Beef + Lamb New Zealand is assisting farmers in making the best decisions for their farms.

“Our efforts are all geared to using farmer collective investment to deliver the best tools and services to farmers that we can, so that they can improve their farming systems and boost their competitive advantage,” says Beef + Lamb New Zealand Ltd chief executive Rod Slater.

“Farmers also invest in us to enable greater access to key export markets and help better position New Zealand beef and lamb products in those markets.”

Over the past few years, Beef + Lamb New Zealand has developed a series of specialised programmes that focus on farms, market, people and information. The effects speak for themselves; a regional network of farmer groups; increased number of farmers attending events; scholarship and education programmes to help develop leadership and build a skilled workforce; and the delivery of research, development and technology transfer for farm systems.

In the domestic market, Beef + Lamb New Zealand is also supporting consumers by helping to educate us about the meat we eat, including a highly memorable advertising campaign featuring double Olympic gold medalist rowers, the Evers-Swindell sisters (not to mention a selection of other world class female athletes); producing leaflets on meat cuts, recipe cards and a website jam-packed with suggested recipes and cooking tools; supplying information packs to schools; and even introducing a New Zealand Beef and Lamb Quality Mark.

Beef + Lamb New Zealand is a finalist in the 2012 AUT Excellence in Business Support Awards (run by AUT Business School, and of which Idealog is a sponsor) in the not for profit category. Winners will be announced at a gala dinner at The Langham Hotel on November 7. For a full list of finalists, see aut.ac.nz/business/ebsa