The advertising and marketing approaches of old are, in most cases, ineffective in today’s marketplace.
Consumers just want companies to stop shouting at them.
And Stop Shouting is the name of an upcoming marketing seminar, featuring speakers who believe that to win in business, radical changes in brand behaviour, marketing approaches and the way organisations conduct themselves is imperative.
On the list are:
Christian Parkes – Global Senior Director of Marketing, Levis USA. He's also a former marketing director of Nike and was named one of Fast Company’s Most Creative People in Business.
Ben Dietz – VP Sales and Business Development, VICE. VICE is an independent media brand that has become a globe-strangling youth brand spanning publishing, events, music, digital TV, marketing and feature film with a stated vision – to win the internet.
Adam Bryce (previously featured in Idealog) – founder of slamxhype and post-new.com. Voted best blogger in the world, Bryce pioneered the world of Influence working with global brands like Nike, Mercedes, Stussy, Sony and Livestrong
Tickets can be booked here.
What: Stop Shouting
When: July 26, 3-6pm
Where: Q Theatre, Auckland