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NZ's most trusted brand revealed

NZ's most trusted brand revealed

Whittaker's NZ most trusted brandPorirua chocolate maker Whittaker’s has been voted New Zealand’s most trusted brand in the annual Reader’s Digest Most Trusted Survey, revealed in the August issue of Reader’s Digest New Zealand.

Whittaker’s moved up three places to top the 2012 list, knocking last year’s number one – St John’s – from its perch down to number two.

Founded in 1896, Whittaker's now has more than 70 products in its range and exports to Asia and Australia.

Cooking and baking goods brand Edmonds made an impressive debut at number three, while Dettol fell from two to eight.

 The eighth annual Reader's Digest brand survey confirms some solid favourite category brands, as Sony and Fisher & Paykel have topped their categories (electronics and whitegoods, respectively) since the survey began in 2005. 

 Reader's Digest top 10 most trusted brands (last year’s position in brackets):

Whittaker's (3)
St John (1)
Edmonds (n/a)
Wattie's (4)
Sanitarium (8)
Tip Top (bread) (5)
Lemon & Paeroa (L&P) (10)
Dettol (2)
Toyota (9)
Colgate (7)