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Lawson's takes aim at boomers' funny bones

Lawson's takes aim at boomers' funny bones

Baby boomers are often portrayed as greedy, BMW-driving, house-hogging, tax avoiding luddites. But they also use the internet, have Facebook pages and watch YouTube. So why should they miss out on all the viral marketing fun?

As no one was really catering to them specifically in this area, Publicis Mojo Auckland, Goodman Fielder's Lawson's bread and The Down Low Concept have tried to fill the gap with a light-hearted look at that particular life-stage, with self-help tips delivered by one of the statesmen of Australian comedy Trevor Marmalade.

There are six webisodes, and the message is: "It’s time to be generous to yourself, for a change." And while it's pushing it to claim it's the world’s first viral campaign targeting baby boomers featuring baby boomers, it’s definitely the first viral campaign targeting baby boomers featuring baby boomers and a hooker.

This story originally appeared on StopPress