To mark the launch of the NZ Innovators Awards for 2012, we're celebrating a series of vaunted innovators and inventors throughout time.
Power, Fame and Money: Ruth, just like our NZ Innovators Award nominees, wasn’t afraid of a little shameless self-promotion. After being swamped with complements for her cookies, which used Nestle milk chocolate, she contacted the company. They struck a deal – Ruth would allow her recipe on the back of all their sweet chocolate bars, and she would get a lifetime supply of chocolate. Win-win. Not only did reservations at the Toll House lodge skyrocket, but she wrote a popular cookbook Toll House Tried and True Recipes. Needless to say, she died with wallet and arteries well padded.
Legacy: Chocolate sales expanded. Milk sales expanded. Waistlines expanded. All thanks to Ruth Graves-Wakefield’s food-tech revolution.
Want to cut a deal with a worldwide food giant, or just think you need a bit of presidential recognition? That’s the way the cookie crumbles at the NZ Innovators Awards. Entries open now.