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Marker Metro: Windows apps, and nothing else

Auckland agency Marker Metro, which claims to be the world's first 100 percent dedicated Windows Metro app agency, is officially open for business.

Marker Metro Windows app agencyAuckland agency Marker Metro, which claims to be the world's first 100 percent dedicated Windows Metro app agency, is officially open for business.

The company makes apps for Microsoft’s new Metro user interface, and was one of the few allowed to submit apps to the Windows Store prior to the imminent release of Windows 8.

Marker Metro has already worked on Windows 7 apps, including designing apps for The New Zealand Herald and TradeMe, but last night marked the official launch of its services.

It also built a Rugby World Cup, which won the inaugural Windows Phone Solution of the Year award from Microsoft New Zealand last year, and word game Alphajax, which took out the Best Mobile Application category at the 2011 ONYA awards in Wellington.

“This is a huge opportunity, so we’ve just gone for it,” said Keith Patton, Marker Metro chief executive.

“Microsoft Windows powers the lion’s share of consumer PCs around the world today. It’s natural that millions of users will soon upgrade to Windows 8, either through a software upgrade or on new PCs and tablets like the Surface device just announced."

Surface marks Microsoft's first foray into the tablet market, and commentators seem to agree it will be a game changer for the company.

“We’ve been working with the Metro ‘DNA’ since the announcement of Windows Phone 7 back in early 2010 so we have a deep understanding of the design philosophy and programming techniques required to make the very best Windows apps," said Marker Metro practice lead Ben Gracewood.

“We’d love to work with more companies – Kiwi or worldwide – to get their apps into the Windows Store.”