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Starseed PR launches with impressive consumer brand lineup

There's a new PR agency on the media scene and it already counts Cloudy Bay wines, BMW, Auckland Ring Company, Neutrogena, Aveeno, and Clean & Clear among its clients.

There's a new PR agency on the media scene and it already counts Cloudy Bay wines, BMW, Auckland Ring Company, Neutrogena, Aveeno, and Clean & Clear among its clients.

Ponsonby-based Starseed PR specialises in lifestyle and beauty PR and is the brainchild of creative director Karen Maurice-O’Leary (previously at Whybin TBWA, DDB and Fresh PR) and director Angelina Farry (formerly of Saatchi & Saatchi, DDB and Fresh PR).

"Having a creative director in our PR agency model changes everything,” said Farry.

“Karen brings an entirely new creative take on public relations to Starseed PR; she is highly awarded and was previously ranked as the second most-awarded creative in the Asia Pacific region.”

Maurice-O’Leary says every conversation starts with a single seed.

“We craft ideas for our clients to creatively connect in the ever-changing media landscape. There are so many ways to connect - through magazines, newspapers, radio, TV, events, stunts, Facebook, YouTube, Twitter, Pinterest, Instagram and the list constantly changes as new and exciting media channels open up. We know how important it is to talk amongst the crowd, rather than simply to the crowd.”