More than 20 chief executives from New Zealand primary sector organisations are heading to a bootcamp at Stanford University campus in Silicon Valley this August.
Bosses from top and emerging organisations representing dairy, beef, sheep, seafood, viticulture and horticulture will come together for a week at the research institution to work on collaboration and aligning resources.
The private sector-led forum is supported by the Agriculture and Marketing Research and Development Trust (AGMARDT), the Ministry of Science and Innovation, the Ministry for Primary Industries, and New Zealand Trade and Enterprise.
AGMARDT chairman Jeff Grant said: "The willingness by senior industry leaders to be involved in the boot camp to discuss and explore strategies for greater collaboration and alignment across a wide range of primary industries is extremely encouraging."
NZ Merino communications spokesperson Karin Stahel said the group of 20 made up a small and workable number (members are still being finalised) representing the breadth of New Zealand's primary sector and provided contrast in personality, approach and company size.
"It really is a coalition of the willing with attendees coming from some of the largest primary sector companies through to those that are new and entrepreneurial."
The key focus will be on working together to add value to commodity products and if successful there may be further events in the same vein.
"This may include the messaging and way we represent ourselves in global markets."
Stanford was chosen not only for its leading business school but the surrounding Silicon Valley ecosystem, she said.