Keen 'Carrotmobbers' flocked to Fairtrade cafes and raised more than $2200 to fund a solar power system for a Pacific Island coffee farm this week.
The Carrotmobs were organised by Conscious Consumers and saw queues out into the streets at three cafes in Auckland, Hamilton and Wellington yesterday as nearly a thousand people mobbed the businesses in support of Fairtrade coffee.
For every $1 that was spent by customers the cafes donated 45-70 cents to go toward establishing a solar system for Papua New Guinea coffee farmers.
At Hamilton’s Just Food Café, manager Robert Moore, was “run off his feet”, and Cosset Café in Mt Albert, Auckland, saw nearly 500 people turn up.
In Wellington, the event (the second in the city) attracted nearly 200 people to Celcius Café in Petone.
Matt Morrison, who brought a wheelbarrow full of Fairtrade bananas from his company All Good Bananas, was having a great time in a gorilla suit.
“There is a growing movement of people that want to support Fairtrade practices, and the turnout today demonstrates that,” he said.
Conscious Consumers plans to organise more Carrotmobs in the future to support businesses that are members of their ethical accreditation programme.