Auckland has joined a network of 1000 towns and cities around the world as a Fair Trade city, with mayor Len Brown pledging support to fair trade principles.
Brown says Auckland Council will play its part through measures such as using Fairtrade Certified coffee and tea at its offices and at meetings.
More than 300 businesses in Auckland from supermarkets to cafes and restaurants already purchase and sell Fairtrade Certified products.
“We have a great sense of what’s fair in New Zealand, and offering a fair deal to farmers and workers in developing countries is something that more and more businesses and individuals in Auckland are very keen to do," Brown says.
Sam Drumm, campaigner for Fair Trade Auckland, says New Zealand continues to be one of the world's fastest-growing markets for Fairtrade Certified products, with sales reaching $45.4 million last year.
“Every year New Zealanders, often without knowing it, are putting millions back into the pockets of producers and farmers in developing countries just by picking up a bunch of bananas, bag of coffee, t-shirts or bar of chocolate that has one simple label on it - Fairtrade."