Miranda Brown's bold biodegradable plan

Miranda Brown's bold biodegradable plan

The green movement is slowly permeating fashion, what with the likes of bamboo clothing that's wholly compostable, biodegradable fleece and zero-waste clothing. And now local designer Miranda Brown, who's big on ethical and sustainable fashion, is out to make her own line of 100 percent biodegradable T-shirts.

The T-shirt range, named ‘Free the Sea’, will feature marine creatures, including the critically endangered Maui dolphin.  Eco-aware customers can pre-order their T-shirts online between May 10-31.

They will be made in Bali using organic cotton and vegetable dyes and Brown plans to work with students researching the impact of her ethical T-shirts compared with Chinese-made T-shirts.

She has teamed up with with Forest & Bird, Project Jonah and Enviroschools, partners who will each benefit from funds raised in addition to promoting their marine conservation work.

The key will be getting enough pre-orders once the ordering system is live next month; Brown is aiming for a a minimum of 5,000 for the first order.

And Brown wants to take this global.

“There is a real cost of manufacturing goods and we need to measure this so we can work more efficiently and effectively with nature’s systems in a sustainable manner,” she says.  "With the combination of population growth and increasing per capita consumption, consumers are exceeding consumption of natural resources available.”

How it works

Free the Sea T-shirts will be sold via www.freethesea.co.nz  (orders open May 10) and will be priced from $35 - $55 plus postage

Customer chooses preferred T-shirt size, colour and print design and nominates a not-for-profit organisation to support. $5 from every T-shirt is directed to the not-for-profit

Customers are kept up to date with footage from Bali taking them through the manufacturing process

T-shirts are delivered by October