The green movement is slowly permeating fashion, what with the likes of bamboo clothing that's wholly compostable, biodegradable fleece and zero-waste clothing. And now local designer Miranda Brown, who's big on ethical and sustainable fashion, is out to make her own line of 100 percent biodegradable T-shirts.
The T-shirt range, named ‘Free the Sea’, will feature marine creatures, including the critically endangered Maui dolphin. Eco-aware customers can pre-order their T-shirts online between May 10-31.
They will be made in Bali using organic cotton and vegetable dyes and Brown plans to work with students researching the impact of her ethical T-shirts compared with Chinese-made T-shirts.
She has teamed up with with Forest & Bird, Project Jonah and Enviroschools, partners who will each benefit from funds raised in addition to promoting their marine conservation work.
The key will be getting enough pre-orders once the ordering system is live next month; Brown is aiming for a a minimum of 5,000 for the first order.
And Brown wants to take this global.
“There is a real cost of manufacturing goods and we need to measure this so we can work more efficiently and effectively with nature’s systems in a sustainable manner,” she says. "With the combination of population growth and increasing per capita consumption, consumers are exceeding consumption of natural resources available.”
How it works
Free the Sea T-shirts will be sold via www.freethesea.co.nz (orders open May 10) and will be priced from $35 - $55 plus postage
Customer chooses preferred T-shirt size, colour and print design and nominates a not-for-profit organisation to support. $5 from every T-shirt is directed to the not-for-profit
Customers are kept up to date with footage from Bali taking them through the manufacturing process
T-shirts are delivered by October