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Kiwis put their ethical shopping dollars where their mouths are

Nearly half of all Kiwis say they would be willing to pay more for purchases from retailers that make social contributions to the community.

All up, 55 percent of Kiwis are more likely to purchase from retailers that give back to the communities in which they operate, or are environmentally or socially responsible; and 40 percent are  willing to pay more for items associated with ethical causes, according to the latest MasterCard survey on ethical spending.

Considerations like the environment, fair trade and charity are important to Kiwis. 

Women and younger shoppers were typically more likely to buy products from merchants who stock ethical products, while men and 25 to 34 year-olds are less likely. 

 “Kiwis are often acknowledged as some of most generous people in the world,” said Albert Naffah, MasterCard New Zealand country manager. “Our survey has found more New Zealanders are helping others less fortunate than themselves and in greater numbers than before the Christchurch earthquake and the financial crisis."

He said despite pressure on household budgets and ongoing economic challenges, 55 percent of Kiwis now give to charity, up five percent on 2009 and 2010. “

However, most respondents (67 percent) indicated that they were donating the same amount as last year. 

Survey data was collected through online interviews between 5th December 2011 and 6th  January 2012 from 500 consumers in New Zealand aged between 18 to 64 years old who accessed the internet at least once a week.