In a smart marketing move, Yealands Estate is offering customers the chance to submit their best green ideas and be in to win cash and other prizes.
Based in Marlborough, the carboNZero-certified Yealands Estate winery features green technology in every aspect of its design and function, and is capitalising on its sustainability cred.
Using a unique code from specially-marked bottles of wine from the Yealands Estate portfolio, shoppers can submit their ideas online, with one lucky winner receiving $10,000. A second prize will also be offered for the most creative green idea submitted.
The winner, judged by Peter Yealands, will receive an exclusive trip for two to the winery including a tasting and sustainability tour with the Yealands Estate team.
“Yealands Estate is committed to producing great wines that anyone can enjoy, while significantly reducing the environmental impact. We’ve designed this promotion to celebrate creative solutions to environmental issues,” says Lisa Parslow, Yealands Estate brand manager.
“Green ideas can come from anyone or anywhere, and can be as simple as turning off the light when you leave the room or as complicated as developing new biofuels.”