New Zealand business Traffic Systems Limited has won an international tender to supply pedestrian countdown timers to Transport for London.
This is no small undertaking; the UK has 60,000 active intersections and London city alone has 6000 of them requiring pedestrian countdown timers.
You'll have seen these timers in places like Queen Street, Auckland and other major metro areas in New Zealand – and they are now also active on Oxford Circus, one of the busiest intersections in London.
Privately-owned, Traffic Systems Limited is a specialist traffic signals business that has been servicing the traffic and roading market in New Zealand for more than 20 years.
Despite being at the opposite end of the world, the company's proposal beat other major traffic and pedestrian service providers to win the bid to supply the pedestrian countdown timers.
It has developed a system that is fully compliant with the specifications and requirements to operate in some of the busiest intersections in Britain as part of London mayor Boris Johnson’s ‘smoothing traffic flow agenda’.
Director Andrea Ransley said the company had been working on it for more than three years.
Transport for London has reported statistics stating 21 percent of London’s fatal and serious pedestrian injuries take place at pedestrian crossings.
Johnson personally championed the issuing of an international tender for traffic system companies to try and reduce this – particularly as the feet of the world will be walking London streets for the 2012 Olympics.
“The certainty of having a timer also means that we should see less of the lethal last-minute dashes across the road, that as well as being highly dangerous, can disrupt the journeys of other road users waiting at the lights,” said Johnson.