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Global alliance looks to take on PR world

Next week will mark the launch of a new superpower in PR, InfiniteLatitude – a behemoth bringing together more than 20 communications professionals from all corners of the globe, including Auckland-based Strata Communications as a founding partner.

Next week will mark the launch of a new superpower in PR, InfiniteLatitude – a behemoth bringing together more than 20 communications professionals from all corners of the globe, including Auckland-based Strata Communications as a founding partner.

InfiniteLatitude founder Ulrich Gartner (who founded Gartner Communications in Germany) dipped his feet in the waters as early as last year through networking site LinkedIn to get a feel for potential demand for his services. To Gartner’s surprise, he quickly had some of the PR world’s biggest fish nibbling at his toes. 

In terms of location, the name pretty much says it all. It has members in every continent – bar Africa – with plans to continue expanding  into the foreseeable future. 

Gartner says the network allows clients to access on-the-ground expertise in each of their target markets, without the cost often associated with retaining traditional network agencies.

The network is focused primarily on subsidiaries of major multinationals and smaller to mid-sized firms and each member has a minimum of 15 years of experience.

The fact that Gartner has created a global corporation so large and packed full of so much international experience through a bit of social networking gives the rest of us an excuse to use Facebook at work – “But sir, I was just networking”.