DDB – the most consistent and "buttoned-down" shop in town – got the nod from judges last night as the 2012 Fairfax AdMedia Supreme Agency of the Year.
More than 200 people packed into the Imperial Lane Bar & Restaurant in the Britomart to witness DDB's crowning; it also won Advertising Agency of the Year award (for the second time running), and group CEO Sandy Moore won the CEO of the Year award (also for the second time). The CEO runner-up was DraftFCB’s Bryan Crawford.
The judges marked DDB Group and runner-up DraftFCB very close, but gave the award to DDB narrowly on business performance.
“This was an exceptional performance,” the judges said. “DDB is the most considered, disciplined, consistent and buttoned-down shop in town.”
Auckland-based justONE was named Specialist Agency of the Year, ahead of joint runners-up Catch!Media and Fuse Network. justONE is a 1-1 specialist with a consumer focus. The judges said it has a very clear vision, and is single-minded and strategically robust with clever positioning. It was an AoY finalist last year (in Direct & Interactive).
Media Agency of the Year was OMD (runner-up Spark PHD). OMD was already top dog, and, as the judges observed, it’s hard to improve from there. Nevertheless, in a hard market they did this exceptionally well. “OMD is incredibly slick, with a great work ethic."
Rookie of the Year went to Scott Milat of DDB Group, ahead of finalists Vicky Anderson (OMD), Lucy Cole (DraftFCB), and Jenny Zhao (Total Media), who picked up an iPad.
The Wildcard Award went to Shine and Special Group. It's an award that cannot be entered – the judges make an independent selection based on individuals or agencies who were outstanding achievers during the year. The two selected agencies had chosen not to enter this year’s awards, partly because of the disappearance of the Independent Agency category.
Special, the judges said, is simply a standout agency that had another phenomenal year – “perhaps the best indie agency in the world?"
“Shine is a very good business that specialises in non-traditional work. ECD Lucien Law and co-owner Simon Curran are multi-skilled operators. Shine would have been right up there among the winners, had it chosen to enter the Specialist Agency category.”
The judges also inducted film director Tony Williams (Toyota Crumpie, The Great Crunchie Train Robbery, Toyota Bugger and Telecom Spot) into the AdMedia NZ Post Advertising Hall of Fame.