“Ideas worth spreading” is the TED ethos, and now the organisation has picked out 10 ads worth spreading to the masses, including a cinema-loving bear for Canal+, a powerful call to voting action in Tunisia, topless guys in a breast cancer campaign, an egg travelling down a massive outdoor xylophone and a whole lot of long-form first-person narratives.
The 2011-2012 “Ads Worth Spreading” challenge winners were revealed at the TED 2012 conference in California. Entries were made through a YouTube channel and six teams of two judges — each made up of a TED speaker and a “rising star” from the advertising industry — worked together to nominate ads across six categories: talk, social good, cultural compass, creative wonder, brand bravery and storytelling.
“We sought out ads that were driven by ideas,” said TED curator Chris Anderson.
“At TED, we’ve seen the power of imagination and innovation. We want to reward companies that have invested in longer-form, beautifully crafted campaigns that value human attention and intelligence, and take the time to tell a thought-provoking story.”
The teams behind the winning ads not only get play across social web, but airtime at a special event co-hosted by TED and YouTube this month in New York.