The primary industries have always formed the backbone of the Kiwi economy, and there's no shortage of dairy products on the market, from Kohu Road to the Dairy Collective and other premium brands.
And it was the overflowing FMCG dairy space that made new premium ice cream brand Holy Moly determined to take its time and develop a product that could well and truly hold its own.
James Oliver, the man behind Holy Moly, was also the creator of gelato brand Zest, which has been manufacturing ice cream for top restaurants around the country for five years with the likes of Euro in Auckland and Logan Brown in Wellington as customers.
Back in 2007, he started brainstorming to identify what was lacking on the Kiwi ice cream scene.
The company decided to forge ahead and create a premium ice cream with attitude that was also identifiable as a Kiwi product.
“Full cream, full flavour, ripples, chunks, crunch – our ice cream had to tick all these boxes," says Oliver.
Holy Moly then teamed up with Lemonade Design to create a cohesive brand and attractive packaging. It was during this time the company was christened.
“The name came about after multiple messy meetings over tubs and tubs of ice cream. We finally hit the jackpot. Holy Moly was yelled out by one of the designers after a double mouthful scoop of ‘Choc Out’ and it stuck.”
In 2011, Holy Moly moved to a larger factory in Penrose, Auckland to set the company up for future potential growth.
Entrepreneur Colin Gallagher, who owns other businesses across Australia and Asia, is the majority shareholder in Holy Moly.