DraftFCB's cup runneth over on Friday, what with being told it had won the Vodafone account, then going on to win the Grand Prix at the RSVP and Nexus Awards for the Electricity Authority’s What’s My Number? campaign.
Greedy old DraftFCB, which became the first agency ever to win both the RSVP and the Supreme Nexus Awards last year with The Journal, has dominated the awards scene of late and, as well as the big one, What’s My Number, which we are more than likely to see a lot more of on stage this year after it was credited with influencing interest and inflation rates, also took home an RSVP gold and bronze and an RSVP Craft award.
The agency also won two more RSVP Craft awards for Unicef’s Say No to Naff and Genesis Energy’s Win a Fence, as well as an RSVP bronze.
Ogilvy took golds for Kiwibank Green Ops and Waitakere City Council’s ‘Boy Racer’, as well as a silver and three bronzes; Colenso BBDO/Aim Proximity picked up two golds and three Craft awards for Pedigree’s Doggelganger, Mountain Dew Skate Pinball and Beautify Your City; justONE picked up two golds for Farmers Club and Subway’s Subcard App, as well as a silver and three bronzes; and .99 won two golds and a silver with Air New Zealand.
DDB Group Rapp Tribal NZ for ANZ, Barnes, Catmur & Friends for the ASA, Jericho for Advintage, BNZ and Vodafone New Zealand also took home golds, while JWT for Z, Twenty for BMW, DDB/Rapp Tribal for Steinlager and Telecom, AIM Proximity for Toyota, bcg2 for Lion all took home silvers.
Check out videos of the gold-winning campaigns here.
AUT students Lucy Morgan and Tabitha Coleman took out the New Zealand Post Student Marketer of the Year.
“Perhaps controversially, the Nexus Supreme was not awarded this year,” says Sue McCarty, chief executive at the Marketing Association.
“Whilst the judges were full of praise for the finalists and winners of the Nexus categories, they did not feel the benchmark for the Supreme award was met this year, reinforcing the fact that the big awards are about reaching a standard of response-driven marketing rather than being the best that particular year.”
Also controversially, a dancing flash mob descended on the Langham to finish proceedings off.
And, as everyone knows, nothing says insights-driven marketing like Debra Hall, other members of the MA and a dance troupe cutting shapes to LMFAO’s Sexy and I Know It.
This story originally appeared on StopPress.