Getting Cantabrians to rediscover their city and kickstart business growth is all part of a new marketing push launched this week.
The Get Into It Christchurch campaign is being run by Recover Canterbury in a drive to get consumers to support local businesses. That includes print and radio advertising profiling the city's business community complemented by online offerings to show people how they can "get into it" – as well as how some famous Cantabrians already are.
The Get Into It Christchurch campaign is supported by The Press and More FM, which are both running public promotions as part of the campaign and offering discounted advertising packages to local businesses for the duration of the campaign. More FM's promo kicks off on March 5, while The Press is offering a double-page spread every Saturday in March from $200.
Recover Canterbury is also offering specialist marketing support to businesses that need help developing a successful marketing campaign specific to their business.
Recover Canterbury communications manager Pip Tschudin says the campaign came about as a result of direct feedback from businesses about how they need help to reconnect with their customers and community.
Of the businesses that have contacted Recover Canterbury for assistance since October 2011, nearly half have cited marketing as a key issue facing the business.
“It became apparent to us that as well as individual support Christchurch businesses also needed a wider campaign to highlight the need for local business support and to communicate to the Christchurch public that our business sector has evolved over the last year and is ripe to be rediscovered,” sais Tschudin.
Canterbury Employers’ Chamber of Commerce chief executive Peter Townsend says our business community has experienced its share of pain over the last year.
“We have a huge rebuild ahead of us, with about $30 billion being invested here over the coming years. We want to see as many businesses as possible remain in Christchurch to reap the benefits of that. That means we, as a community, all need to support our businesses while they get over the final few hurdles ahead.”