Close

Vegemite spreads patriotism far and wide

It's been two years since the ill-fated iSnack 2.0 fiasco, but Vegemite is once again messing with its name.

It's been two years since the ill-fated iSnack 2.0 fiasco, but Vegemite is once again messing with its name.

Kraft's Vegemite will be temporarily known as Australia in the run up to Australia Day, and sport an outline of an Australian map on its labels.

The containers themselves are to feature the stories of 10 quirky everyday Aussies, Mumbrella reports - people who were selected after a nationwide search as part of a promotion last year.

Vegemite marketing director Jenny Nolch said: “Changing Vegemite’s name to Australia for a limited time in the lead up to Australia Day is our way of showing some contemporary Australian pride. It’s about having a bit of fun and celebrating the irreverence of the Australian culture.”