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Rembrandt returns home to expand retail arm

Rembrandt returns home to expand retail arm

Men on the lookout for a good tux rejoice, for Rembrandt is finally opening its first own-brand store in New Zealand.

Doors open tomorrow at Rembrandt on Broadway in Newmarket, Auckland.

The New Zealand-owned company is returning to its home turf; two more Auckland stores and one in Palmerston North will follow by the middle of the year, making a total of four New Zealand branches.

There are currently three Rembrandt stores in Australia and its line is stocked at 250 retailers throughout Australasia. and opening the store at 288 Broadway, New Market.

“The Rembrandt brand is very well known in New Zealand and it’s great to be showcasing our full collection in the one store," Rembrandt managing director David Lyford said.

“Retail is far from easy in the current economic climate and you have to be on top of your game in every respect. Achieving success in the demanding Australian retail market has been a real challenge however it has made us lift our overall performance as a tailored menswear specialist."

Rembrandt began in 1946 as a bespoke tailoring business in Wellington.

Sales are split 50-50 between Australia and New Zealand and while suits are Rembrandt’s biggest sales contributor, shirts, ties and trouser sales also account for a sizeable proportion of sales.

“Every man needs a suit at some point in his life and as the experts in the field we have found that the majority are looking for a brand of clothing that is stylish, fits well, turns heads, but that won’t make them stand out like a peacock,” Lyford said.