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Tills ringing as daily deal sites reel in Christmas shoppers

Tills ringing as daily deal sites reel in Christmas shoppers
Love them or hate them, daily deal sites are booming in the leadup to Christmas.

Love them or hate them, daily deal sites are booming in the leadup to Christmas.

1-day's November sales figures have increased by 30 percent compared with last year, while GrabOne's sales are up 326 percent or $6 million for the same period.

TreatMe wouldn't reveal figures, but head James MacAvoy said it has sold more than 440,000 deal vouchers since its launch in March.

Going into Christmas, both TreatMe and GrabOne have reported an increase in demand for meat hampers, accommodation and pampering package vouchers.

They attribute their success during the recession to people stretching their budgets further with savings made on daily deals.

According to the April Nielsen Online Retail Report, two-thirds of Kiwis online receive emails from daily deal sites.

1-day group sales and marketing manager, Race Louden, attributes this to the cost-effective nature of the sites.

“Research and anecdotal evidence shows that New Zealand households are making a conscious effort to reduce their debt levels at the moment. As a result, they are looking for fun, unique presents that aren't going to cost the earth.”