Tauranga's newest bid to step up economic development comes in the form of a campaign showcasing some of the region's most successful and innovative companies.
Priority One, the Western Bay of Plenty region's economic development organisation, is behind the Tauranga Business Case campaign, which aims to attract businesses in strategic industry sectors.
This will include a website (taurangabusinesscase.co.nz), national networking opportunities and other media promotion. Comvita and Zespri International are among the companies to feature in the campaign.
Businesses looking to establish, relocate or expand into the Tauranga region will be presented with a business proposition – The Tauranga Business Case – where results can be measured against the "ultimate bottom line" of profit, people, place and potential.
“It’s no secret that Tauranga is one of New Zealand’s fastest growing economic regions and there is a solid case for establishing or expanding business operations to Tauranga," said Priority One chief executive Andrew Corker.
"Profit" includes plentiful access to industrial land, which is less expensive than that available in Auckland and Hamilton, easy access to the port and a strong talent pool.
The lifestyle benefits of Tauranga listed include 10 secondary schools, a well-serviced public and private health system and satellite communities outside of Tauranga offering unique business and lifestyle options, while remaining within easy access of the CBD and Tauranga port.
Tauranga’s strong potential for growth is also emphasised, with a forecast increase in both the population and businesses as workers aged 25-45 continue to settle in the area and new residential and commercial developments spring up.
Other key areas of commitment include establishing a harbour marine precinct, and developing and investing in Tauranga’s city centre.