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Kiwi firm wins Superman trademark battle

Kiwi firm wins Superman trademark battle
DC Comics has proven no match for Wellington finance company Superloans, which has won a legal stoush over claims its mascot Buck bore too many similarities to Superman.

DC Comics has proven no match for Wellington finance company Superloans, which has won a legal stoush over claims its mascot Buck bore too many similarities to Superman.

DC complained to the Intellectual Property Office of New Zealand that Superloans was infringing on the trademark on one of its most popular characters, The Dominion Post reported.

But the three-year battle has come to an end, with the claim tossed out and DC ordered to pay Superloans costs of $3570.

It was ruled that there were clear differences between the two characters.

Superloans director Sean O'Connor said the case revolved around the popularity and profitability of DC's superhero. "They didn't even want to get into the aspect that our guy doesn't look like Superman."