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Transformers, more than meets the packaging eye

Monopoly, Transformers and Barbie have been the perennial favourites of many a child, but it’s not all fun and games when it comes to the origins of their packaging. In June this year Greenpeace released a report linking the toy maker’s packaging to rainforest destruction, namely through its paper supplier Asia Pulp & Paper (APP). It seems Hasbro has taken the findings to heart, cutting ties with APP and creating its new Forest Procurement Policy (PFPP). 

The new policy has a number of targets embedded within it, among them the pledge to increase its use of paper packaging and in-box content from recycled or sustainable sources to 90 percent by 2015. 

Hasbro isn’t the first company to reassess its paper supply chain as a result of the Greenpeace report. Mattel and Lego earlier cut ties with APP as a result of the report’s findings.  

APP’s practices have also been under the spotlight on our own shores. In August this year Greenpeace, the Green Party and WWF-New Zealand unleashed a campaign to draw consumer attention to claims Cottonsoft was sourcing its paper from unsustainable sources in Indonesia, via APP. 

Initially calling the allegations "entirely erroneous", the company two weeks later released a statement saying it would seek Environmental Choice certification for its retail products. 

Read the Greenpeace report here.