Oh, Qantas. Offering up free PJs and toothpaste in exchange for glowing tweets may have seemed like a good idea at the time. But as the airline quickly learned, hashtags can be hijacked in the blink of an eye.
Or, as one NZ expat in Melbourne put it, "somewhere in Qantas HQ a middle aged manager is yelling at a Gen Y social media "expert" to make it stop."
The Qantas response?
But perhaps best of all, it's given us fresh fodder for a new Hitler Downfall vid.