We may have come away from the Maggies empty-handed, but we're still celebrating at Idealog HQ: our sister mag Good’s December/January 2011 issue took the awards by storm and beat out competition from across all five categories to emerge as Magazine Cover of the Year.
The cover featured an image of a handmade pohutukawa wreath evoking the Kiwi Christmas spirit, and also took out best cover in the Lifestyle category.
“For this cover we brought together a beautiful woman, a classic weatherboard house and a stunning pohutukawa wreath to best capture the essence of Kiwi summer Christmas celebrations," said Good editor Sarah Heeringa.
It's the fourth award for that particular issue of Good, including Best Magazine Design, Canon Media Awards 2011 as well as Best Relaunch and Best Cover Design (Special Interest category), Magazine Awards 2011.
The cover combined the talents of Good’s art director, Sally Fullam, stylist and model, Sarah James, and photographer Toaki Okano.
Initiated by online subscription company, iSUBSCRiBE, the covers entered in the Maggies were shortlisted by a panel of industry heavyweights, chaired by executive director of the Magazine Publishers Association in New Zealand, John McClintock.
This shortlist was then put to a public vote via www.themaggies.co.nz, where over 20,000 votes were cast during a six-week period.
“Good Magazine’s cover has been beautifully executed, combining a festive summer image with a strong, clear cover line. The message is clear, there is no clutter, this is a great execution of a cover,” said McClintock.
Publishers were encouraged to donate to children’s charity, Cure Kids, plus everyone who voted received a $5 iSUBSCRiBE gift voucher, with $1 from magazine subscriptions purchased with this voucher going to charity. More than $3,000 has been raised so far.