In an effort to shake up the "cosy duopoly" of DB and Lion, Independent Liquor is moving into new territory – the retail tap beer market .
Independent Liquor chief executive Julian Davidson said the entry of its brewing division Boundary Road Brewery into the estimated $900 million retail tap beer market would see international brands such as Carlsberg and Kingfisher available on tap along with NZ Pure, the Boundary Road craft range and Wild Buck New Zealand Ale.
"The on premise tap market has been dominated by DB and Lion for a number of years and we believe our entry into this market will be welcomed by on premise operators and New Zealand consumers," he said.
"By entering this market we aim to provide the channel more value, choice and flexibility than they are currently accustomed to."
The first kegs are set to leave the brewery in early December.
The Boundary Road Brewery produces NZ Pure, NZ Pure Summer and Haagen and brews under licence international brands such as Carlsberg, Tuborg and Kingfisher.
Rick Doran, owner of Auckland's Easy Tiger bar, said it had been limiting having DB and Lion as the only tap beer suppliers to date.