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Toyota shows its ‘resilience’ with publication of 2011 sustainability report

Toyota shows its ‘resilience’ with publication of 2011 sustainability report

Company sustainability reports are slowly but surely gaining momentum and Toyota New Zealand has just released its 2011 sustainability report. And, with events like the global recession, brand-threatening quality issues overseas, and natural disasters in Japan and New Zealand, it's aptly titled the report Resilience. 

And if you think it’s a case of yet another company trumpeting its own sustainability prowess, the report has been externally assured by independent experts KPMG to a B+ level under the Global Reporting Initiative (GRI) G3.1 framework. The Guidelines are the foundation of the Framework and are now in their third generation (G3). They feature Performance Indicators and Management Disclosures that organisations can adopt voluntarily, flexibly and incrementally, enabling them to be transparent about their performance in key sustainability areas.          

Dave Rhodes-Robinson, Toyota New Zealand’s marketing and environment manager, said the assurance process helped significantly refine the company’s approach and reporting around sustainability. 

“Having the scrutiny of an external provider certainly challenged us as an organisation, but the process was invaluable in ensuring our report explained our approach to sustainability well, and focused on the issues of most significance to our stakeholders.” 

The report incudes an analysis of Toyota’s environmental goals and performance. The company says its environmental activities take into consideration the entire vehicle life cycle, with targets for materials, recyclability, fuel efficiency and emissions all integrated into the early design stages of a vehicle. All its car are manufactured overseas in facilities that have been ISO14001 certified. 

So, how did the company do? The table below offers some insight, and you can check out the report in its entirety here (environmental specific performance issues start at page 22).