Carlson Marketing is undergoing a rebrand in order to align with its global parent company, Aimia.
Carlson, a proprietary loyalty programme company, has 27 offices in 15 countries, including branches in Auckland, Sydney, and Melbourne.
Aimia, formerly known as Groupe Aeroplan, will retain the names and brand identities of loyalty schemes Aeroplan, Nectar and Air Miles Middle East.
But business-to-business brands LMG Insight & Communication and Carlson Marketing will now operate under the name Aimia.
“Our global full suite of loyalty management services provides us with a clear competitive advantage in a rapidly changing marketplace,” said Rupert Duchesne, president and chief executive.
“As competitors try to position themselves to take advantage of the burgeoning international market for loyalty management services, we are already well positioned as the established experts. A single, explicit global brand clearly reaffirms this privileged position.”