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Flossie gets glossy reincarnation – as a daily deal site

Why go to Thailand when you can go to Tauranga?

Indeed. Kiwi entrepreneur Jenene Freer is on the brink of relaunching Flossie.com – as a daily deal site.

Freer's launch deal involves cosmetic surgery – a boob job, eye lift and Botox for a clinic in Tauranga.

Flossie 2.0 will be a "vanity club", she says, turning deals into loyal customers by cutting out the pain point – namely, the post-purchase step of booking. The site will eventually feature a seamless platform for booking treatments, enabling salons to better fill appointments during quiet periods.

“The grab-fest mentality desperately needs to evolve. A single hair salon in the suburbs shouldn’t be selling 400 appointments at 58 percent off on a deal site and be able to redeem the voucher on any day of the week,” says Freer. 

“We don’t want to participate in the race to zero that’s going on with some of the deal sites on commission rates, so we’re opting out of that part.”

But don't we already have enough Groupys, Cudos, Spreets and the like all clamouring for a share of the daily deals pie? It's a claustrophic space to be in.  Will the industry, as GrabOne's Shane Bradley tells Hazel Phillips, self-select into a duopoly over time?

Read the full story in the latest issue of Idealog (or subscribe here).