The Royal New Zealand Foundation of the Blind has launched a new online collection tool for its Blind Week appeal (October 25-31), making it the first charity in New Zealand to do so.
The virtual bucket collection tool, named by the RNZFB as ‘MyBucket’ and created by New Zealand company Givealittle, harnesses the potential of digital technology and social media to enable supporters to ‘shake a bucket’ in the online space.
RNZFB ambassadors Mike Hosking and Kate Hawkesby, previous street appeal collectors, will be taking part in the online collection, as is Jax Hamilton, Masterchef finalist and the face of the RNZFB’s Bake a Difference for Blind Week event.
In an increasingly digital world, the RNZFB understands the need to communicate with its wide supporter base through interactive online channels.
“We’re really excited to be launching ‘MyBucket’ for this year’s Blind Week appeal”, said RNZFB’s Sandra Budd.
“We all know that people are communicating more and more online, so this new tool makes it easy for our supporters to spread the word to family and friends about a cause they feel passionately about.
“In an economic climate like the one we’re experiencing, it’s also an extremely cost-effective way for us to raise essential funds and awareness of our cause."
The MyBucket online collection will be live from now until November 5 and the RNZFB is encouraging registrations via mybucket.rnzfb.org.nz.
The RNZFB has also launched a Braille translator iPhone app for Blind Week, with the help of APPD Solutions. You can download this app free from the iTunes store; simply search Blind Week.
This story originally appeared on StopPress.