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PRINZ's best practice e-book 'PR for PR'

Contrary to popular belief, PR is not just about crisis management or pushing products. So in an effort to show what the business is actually all about – and how it can be used effectively – the Public Relations Institute of New Zealand (PRINZ) has released the first ever New Zealand Public Relations Case Studies e-book, which tells the tales of 26 PRINZ Award winners and entrants from 2011.

Contrary to popular belief, PR is not just about crisis management or pushing products. So in an effort to show what the business is actually all about – and how it can be used effectively – the Public Relations Institute of New Zealand (PRINZ) has released the first ever New Zealand Public Relations Case Studies e-book, which tells the tales of 26 PRINZ Award winners and entrants from 2011. 

PRINZ chief executive Tim Marshall said the case studies aim to illustrate the importance of strategic PR and communications management in building and sustaining an organisation’s reputation and stakeholder relationships.

He sees the book as one of the best ways to “describe what PR people do and the value of our work to organisations in achieving business results”.

“It is a vital plank of the ‘PR for PR’ that we know our members want,” he said.

“The e-book includes Zespri ’s communications response to the Psa outbreak in the kiwifruit industry, the relaunch of New Zealand Trade and Enterprise’s worldwide intranet, the communication regarding the weekend closure of Auckland’s southern motorway at Newmarket and the search for a distinctive Kiwi voice for the TomTom GPS units.”

PRINZ Awards chief judge Gordon Chesterman hand-picked entries in addition to award winners and highly commended entries to be included in the book.

Hhe said each case study showed sound planning and creative execution of communication responses in challenging situations.

The e-book, which will now be an annual feature, is available to PRINZ members as part of their membership benefits. Non-members can buy it for $60 + GST  on www.prinz.org.nz.

This story originally appeared on StopPress.