If you don’t know what Klout is, the brief rundown is that it tracks your social influence. It gives you a score out of 100, which symbolises your influence on the Internet.
Just recently, Klout has been trying to grow its 'Perks' feature. I think it’s absolutely genius. Perks are offerings from brands to Klout users who have specific Klout scores.
Let me explain how it works and what it means for the internet.
Audi recently offered a Klout Perk to key influencers, giving them the opportunity to try out the new Audi A8 car. People could find the Perk on the website, and click 'Learn more', which would then open a box telling them if they had the required Klout score to get the Perk or not. I did not have the required Klout score in order to get the Perk. My score is 53, and I imagine you would had needed a score of something like 75 in order to receive that Perk.
Some Perks which I am eligible to receive includes a free pack of hair product from Axe, and a ticket to the Pivot social media conference in New York. My Klout score is large enough for these brands and events to want me at an event. Unfortunately for me, you are currently only eligible to receive Perks if you live in the States. I hope this changes soon.
Why is this absolutely genius? It gives all brands worldwide the ability to directly target influencers enmasse. Whereas previously targeting key influencers would have involved getting someone in marketing to track down the names of people who seemed influential online, Klout turns influence into a measurable and tangible thing. Brands can easily create a Klout Perk and set the types of influencers they want – whether it be only the top 10 influencers in the whole world, or the 10,000 most influential people in a specific country. They then offer these people benefits in the hope that it will create passion amongst influencers, who will then share that passion with their followers.
In the future I’m sure brands will be able to set more defined parameters about what kinds of influencers they want to target, whether it be people influential about a certain topic or in a certain part of the world.
Klout is a company I’d love to invest in right now. I’m betting this is going to be huge.
Michael Moore-Jones is a 16-year-old New Zealander passionate about technology and business. He is the founder of They Don't Teach You This In School, a website that aims to help young people learn from the knowledge and experiences of the adult generation, and he is also the co-founder of duoboard.com. He blogs at mmoorejones.com and you can follow him on Twitter @mmoorejones.