When groups including Greenpeace, the Green Party and WWF-New Zealand unleashed a campaign two weeks ago to draw consumer attention to claims Cottonsoft was sourcing its paper from unsustainable sources in Indonesia, reaction was swift and even The Warehouse pulled Cottonsoft products off its shelves pending further investigation. Foodstuffs also requested the company undertake an independent audit of its environmental credentials.
Cottonsoft’s director of corporate affairs Steve Nicholson was quick to respond, saying the allegations were "entirely erroneous", adding that the company understood how important it was to "maintain strong sustainability practices".
Now the company’s gone one better by pledging it will seek Environmental Choice certification for its retail products. In a move designed to further reassure customers of its environmental credentials, Nicholson said gaining the certification allows consumers to have “complete peace of mind and full assurance that Cottonsoft operates sustainably and responsibly”.
The accreditation, recognised by the government, will add to the company’s already existent PEFC (Programme for the Endorsement of Forest Certification) certification.
“During the audit process for this certification, which will take between six and 12 months, our sustainability credentials and the value of our PEFC certification will become even more evident.”