One New Zealand beverage company is proving a hit across the Tasman, recording higher sales in Australia than at home – and is on the verge of expanding into Asia and the Americas.
Ti Tonics launched its range of premium iced teas in New Zealand and Australia in June last year, and says thanks to a listing with a boutique distributor, sales there are outstripping numbers in the domestic market.
Founder Dr Tracey King said the company's deal with distributor Boutique Beverages in Queensland, which services up to 10,000 cafes and restaurants, was a real coup.
It made getting the product into the Australian market much easier, she said.
“We were always confident Australian consumers would love Ti Tonics as much as New Zealanders, but the fact that sales in Australia are bigger than those at home exceeded our expectations."
Ti Tonics is also listed with 12 other Australian café and route trade distributors in Sydney, Melbourne, Adelaide, Perth and Brisbane and has entered into a sales and marketing agreement with beverage exporter Dion Mortimer to tackle the North American, Asian and South American markets.
“We’ve also fielded interest from various other distributors around the world, including Korea, Japan, Taiwan, Singapore, Brazil and the United Arab Emirates," she said.
Served up at numerous high-profile fashion, sporting and corporate events, Ti Tonics comes in two varieties: four glass-bottled flavours for New Zealand, and five plastic-bottled flavours for overseas markets.
Dr King, who holds a PhD in health psychology, said significant research was undertaken to create the range, which she describes as an alternative to mainstream soft drinks. They contain polyphenols, or antioxidants extracted from plants.