Iconic Kiwi company, Christchurch-based Cookie Time Limited, has launched a limited edition version of its original Chocolate Chunk cookie as it throws its weight behind the Love Christchurch Made campaign.
The specially packaged cookie, featuring the red and black Love Christchurch Made tag, will be available at more than 6000 retail outlets throughout New Zealand for the next six months.
The aim is to encourage people to buy Christchurch-made products, and help get the city back on its feet as it continues to deal with the impacts of two major earthquakes and ongoing aftershocks.
Cookie Time general manager Lincoln Booth said local businesses needed support now as much as ever.
“Nearly 12 months down the track from the first major earthquake, many companies are back on their feet but still need ongoing support."
While the company was back to full production two weeks after the devastating February earthquake, many staff had their homes damaged and its franchised distributors with Christchurch runs remain affected by lower demand as people move out of the area.
“Since February, we have donated more than 25,000 cookies and bars to the relief effort. Now we want to look at ongoing ways to help our city and rebuild our local economy," Booth said.
"As a proud family-owned, Christchurch-based business, we want to see our city once more become a vibrant centre."
He said using the strength of the Cookie Time brand to promote the cause made sense and would have flow-on benefits for its Christchurch suppliers as well.
The Love Christchurch Made campaign is a BusinessNZ initiative designed so that consumers can be sure they are buying from Canterbury companies.