A trade show is hoping to capitalise on the hordes of visitors set to descend on New Zealand for the Rugby World Cup and showcase local food suppliers to international importers.
The three-day NZ Food Innovation Showcase will run from October 16-18 at Auckland’s newly built Viaduct Events Centre, displaying food technology, companies and products with the support of Auckland Tourism, Events & Economic Development.
The timing coincides with a certain international sporting event that will bring an influx of international visitors, with some big players (think Tesco) set to attend.
According to organiser XPO Exhibitions, food science, processing, packaging, safety, and innovation expertise will be on display to industry professionals, as well as to the public at set times. Pre-registration is free.
Director Brent Spillane said the event would give visitors an insight into our national food industry and create awareness of the resources available to help manufacturers promote and commercialise their products.
Among those is the NZ Food Innovation Centre in Manukau, set to open next month with a food laboratory and test manufacturing plant.
"Businesses can book time to use the facility to help commercialise great ideas in food innovation. Companies will be able to run actual trials in the facility, using world-class equipment."
In a statement, Spillane said visitors would gain insights into the food processing chain.
"[The exhibition] will be promoting value-add food products, showing that New Zealand is far more than a primary producer, having serious capability with food technology and leading science."
The show also ties in with the New Zealand Food Awards, to be presented at a gala dinner on October 19.