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Wellington's Aptimize snapped up by Californian outfit

Wellington-based software company Aptimize has been bought by Silicon Valley-based Riverbed Technology in a move which will see its 10 employees relocate to San Francisco.

Wellington-based software company Aptimize has been bought by Silicon Valley-based Riverbed Technology in a move which will see its 10 employees relocate to San Francisco.

Founded by Ed Robinson and Derek Watson in 2008, Aptimize specialises in optimising web content and producing software to speed up websites. Both men are expected to stay on with Riverbed.

"As of today, we now have the backing, resources and support of one of the world’s leading technology companies to better serve our customers and continue to innovate," says Robinson, Aptimize's chief executive.

"As part of Riverbed, we’re better equipped to do just that, and that’s great news for our customers. "

IT firm Riverbed Technology posted sales of US$170.3m in the June quarter, up 34.9 percent on the same time last year. As well as acquiring Aptimize (terms of the deal were not disclosed), it also bought British company Zeus Technology for US$110 million. Riverbed expects the Zeus deal to break even this year and turn a profit from 2012.

Riverbed's president and chief executive Jerry Kennelly says: ""We are very excited about their proven technology leadership. Zeus boasts over 1,500 customers, and Aptimize has more than 150 customers. Their products complement ours and allow Riverbed to be an even more strategic vendor to our customers."

Executive vice-president Eric Wolford says Aptimize provides a significantly different approach to improving web application performance.

"Aptimize's technology reorders, merges and resizes content, essentially transforming it in real time in order to deliver the application up to 4x faster."

According to Robinson, the company's mission was originally to change the online optimisation game.

"Aptimize and Riverbed have long shared the same values and understanding of Web performance and acceleration, and we’re going continue to pursue that vision."