“Stuck for choice? Not anymore!” That’s the catch-cry of 2degrees, who yesterday launched its new business services package, called '2degrees Business', with a bit of a sticky campaign that caught the attention of rush hour traffic. To get the campaign’s “stuck for choice” slogan across as clearly as possible, the company employed the services of a living man donned in bright orange attire, strapping him to an Auckland city billboard.
The new services are aimed at the more than 400,000 businesses that 2degrees says currently pay some of New Zealand's highest mobile bills. 2degrees boss Eric Hertz says the new services aims to curb businesses’ frustrations over high mobile prices, poor service and inflexible contracts.
“The monthly mobile bill is one of the biggest expenses for many businesses, and, unfortunately, one they’ve had too little choice about. We are excited to offer services to these customers because we know they are tired of paying too much and are ready for a change,” says Hertz.
According to 2degrees, the new services will offer a bunch of new features not currently made available through other mobile providers. For starters, every person on the business customer's bill can have their own wallet of 'carry over minutes', along with a bundle of texts and data to use as required. Any business, no matter how small, can have a free calling group between people on the same bill. Plus, they can mix and match plan types, so low and heavy users can all be billed together
Hertz says the company asked businesses to send in their current mobile bills, which helped the company determine how much 2degrees could potentially save them.
“The results suggest business mobile competition is well overdue, with eight out of ten businesses who responded able to save over 25 percent if they switch to 2degrees Business,” says Hertz.
Yesterday’s launch follows several months developing the 2degrees business infrastructure. The company currently has 16 retail stores, which is expected to expand to 40 by the end of the year.